NINGNING JOINS THE BVLGARI FAMILY AS BRAND AMBASSADOR

BVLGARI has welcomed Ningning of aespa as its new Brand Ambassador, opening a chapter that brings together artistic creativity and timeless elegance. The Maison says her curiosity, confidence and willingness to explore new possibilities reflect BVLGARI’s commitment to innovation and its distinctive Roman spirit.

Known for her expressive performances and international presence, Ningning joins BVLGARI’s global family at a moment when the brand continues to connect jewellery and watchmaking with contemporary culture.

In her debut campaign visual, Ningning wears the latest Divas’ Dream creations, inspired by the graceful fan-shaped curves of the ginkgo leaf and their associations with wisdom and multifaceted beauty. She also pairs the jewellery with Serpenti Viper creations and a Serpenti Seduttori watch, drawing on the serpent’s long-standing symbolism of transformation and renewal.

The appointment adds Ningning to the Maison’s roster of international ambassadors while placing both its jewellery and watchmaking collections at the centre of the campaign.

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