Franck Muller Celebrates Masterpieces Days 2026 at Watchland in Geneva

From September 3rd to 5th 2026, Franck Muller welcomed clients, partners and friends to Watchland in Geneva for the Masterpieces Days, celebrating the brand's creativity, craftsmanship and latest timepieces.

Throughout the Masterpieces Days, guests discovered a curated selection of Franck Muller timepieces, combining emblematic creations with key 2026 novelties and highlighting the brand's creativity, technical expertise and distinctive design.

Agents, partners and friends from around the world were welcomed to discover Franck Muller's manufacture, its watchmaking environment and sweeping views towards Mont Blanc. Guests explored the brand's craftsmanship through dedicated workshops led by a master watchmaker, dial specialist, diamond setter and strap artisan, each sharing the precision, expertise and techniques behind their craft — with clients encouraged to take part themselves, gaining a hands-on insight into the skill, patience and expertise involved in creating a Franck Muller timepiece.

Artists Jisbar and Kelly Dabbah also joined the event, sharing insights into their collaborations with Franck Muller and the creative process behind each project. The opening night featured an elegant gala dinner at Watchland, brought to life through live performances, immersive visuals and refined entertainment in a memorable setting.

The highlight of the Masterpieces Days was the unveiling of the new Imperium Bloc Lady, introduced in a refined 37 mm case following the success of the men's Imperium Bloc, launched in April 2026. The collection is offered in a wide range of colours, including pink, green, turquoise and sky blue, with a plain case and a diamond-set case, providing a versatile expression of the Imperium Bloc design for women while retaining the bold identity that defines the collection.

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